
How to Test Meta Advertising Targeting Strategies
How to Test Meta Advertising Targeting Strategies
There was a time when targeting inputs were critical to Meta advertising success. Targeting matters less now, and it may not matter at all.
Meta ads targeting has changed dramatically during the past year. Here are 20 resources to help understand where we are now and are going.
When should you use Advantage+ Audience and when should you use the original audience options? Here’s a closer look at best practices…
Advertisers confuse their role in targeting and optimization because they overvalue their inputs. Hears how who sees your ads has evolved.
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