![](https://www.jonloomer.com/wp-content/uploads/2023/12/3-overrated.png)
Meta advertisers obsess over three variables that inevitably do not matter much. There was a time when they did, but that has changed.
Meta advertisers obsess over three variables that inevitably do not matter much. There was a time when they did, but that has changed.
To predict the future of Meta ads targeting, start with where we’ve been and current trends. These changes are not only possible, but likely.
Meta advertising has changed significantly during the past few years. You can’t continue to approach targeting the way you did before.
There are nearly limitless ways to target your potential audience with Meta ads. This is your ultimate guide to those targeting options…
You can create custom audiences that allow you to target people who viewed multiple pages of your website. Here’s how…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.