To predict the future of Meta ads targeting, start with where we’ve been and current trends. These changes are not only possible, but likely.
How to Approach Meta Ads Targeting Now
Meta advertising has changed significantly during the past few years. You can’t continue to approach targeting the way you did before.
The Ultimate Guide to Meta Ads Targeting
There are nearly limitless ways to target your potential audience with Meta ads. This is your ultimate guide to those targeting options…
Maximize Relevance in Your Facebook Ads: Target Website Visitors Who Viewed Multiple Pages
You can create custom audiences that allow you to target people who viewed multiple pages of your website. Here’s how…
Should You Go Broad with Facebook Ads Targeting?
Should you go broad with your Facebook ads, skipping interests and lookalike audiences? The approach has merit in some situations…