How Meta distributes ad delivery in the age of algorithmic audience targeting and expansion is no longer a mystery, thanks to this test…
How Meta’s Algorithmic Audience Targeting Impacts Ad Distribution: A Test
Leverage Audience Segments for Manual Sales Campaigns
When you use Advantage+ Audience, does remarketing happen without suggestions? Do you need suggestions? What about Advantage Custom Audience?
A Simplified Meta Ads Strategy for Optimal Results
Stop overcomplicating things and making things worse. Take this approach to a simplified Meta ads strategy for optimal results…
Advantage+ Audience vs. Original Audiences
When should you use Advantage+ Audience vs. Original Audiences? Make sure to have a well reasoned approach when you’d use one or the other.
A Comprehensive Guide to Meta Ads Targeting: 20 Resources
Meta ads targeting has changed dramatically during the past year. Here are 20 resources to help understand where we are now and are going.
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