Understand how Meta ads attribution works and how to use settings and tools to make sense of your conversion results.
A Complete Guide to Meta Ads Attribution
GA4 Partner Integration with Meta Events Manager: Setup Guide
Learn how to set up the new GA4 and Meta Events Manager integration, what it does (maybe), and what we don’t know about its benefits or risks.
How to Troubleshoot Inflated Results in Meta Ads Manager
This is your troubleshooting guide for handling inflated results in Meta Ads Manager while optimizing for sales, leads, or something else…
Common Sense Playbook to Meta Advertising
Consider this post a common sense playbook for how you should approach Meta advertising that rejects complexity in favor of simplicity…
How to Uncover the Truth Behind Conversion Results
Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They’re missing important context.
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