Conversion numbers from Google and Facebook rarely add up. Here’s why, and what you can do about it…
Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?
Why You Shouldn’t Forget About Facebook’s Sidebar [Research]
We’ve been told that mobile and desktop News Feed is most effective for Facebook advertising, but that the sidebar is a wasteland. Not so fast…
How to Use Labels to Organize Your Facebook Ads
Is your Facebook advertising a disorganized mess? You should use a simple and often ignored feature within Power Editor: Labels!
How to Measure Facebook Advertising Success: Monitor These 5 Metrics
You are wasting money focusing on Facebook ads metrics that don’t matter. Monitor these five metrics to determine the success of your campaign.
The Hidden Meaning of Offsite Conversions from Facebook Ads
Are the conversion numbers Facebook is reporting not what you think they are? I did some investigative work…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
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Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Jon Loomer
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