One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…
How to Create Effective Facebook Ad Reports for Clients
Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics
Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here’s what you need to know…
Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?
Many Facebook advertisers using metrics like Clicks, CTR and CPC are over reporting their results. Here’s why…
Advanced Facebook Ads: View Performance by Placement and Demographics
Your Facebook ad reports can help you break down performance by age, gender, country, placement and more. Here’s how…
Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement
Is it better to advertise in Facebook’s News Feed, sidebar or on mobile devices? Take a look at these evolving results…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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