
13 Foundational Lessons on Meta Advertising
Meta advertising has changed at a dizzying rate the past few years. These 13 lessons will help get you caught up on how things work now.
This is where advanced Meta advertisers go to sharpen their skills and stay on top of the constantly evolving world of advertising. It’s also where inexperienced advertisers go to become advanced.
Meta advertising has changed at a dizzying rate the past few years. These 13 lessons will help get you caught up on how things work now.
An overview of 11 new Meta Lead Ads features that can improve lead quality and reduce costs. Which do you have in your ad accounts?
Discover how and why I use Meta’s Flexible Ad Format, with examples, benefits, limitations, and tips for getting the most out of it…
Learn how to set up the new GA4 and Meta Events Manager integration, what it does (maybe), and what we don’t know about its benefits or risks.
Why are your ads reaching people outside of your specified targeting location? There are at least potential explanations to consider…
Meta is rolling out the ability to define branding in Ads Manager that applies to fonts, colors, and logos that are used in ads.
While I have a paid community who have access to my countless premium resources, I also create free content for those on a budget or getting exposed to me for the first time.
The Power Hitters Club is a community of hundreds of advertisers with extensive experience in Facebook Marketing. Those who are serious about maintaining their sharp skills with Facebook ads join the PHC. We support one another, share strategies and case studies, and alert one another of new features and how to use them.
I make sure that we focus on developing and expanding value creation and innovation. This means that we are always thinking about how to better serve our members. I stay curious about how to make things better and easier for all stakeholders. And I make sure Jon is encouraged, supported, and challenged so that we have a business that is productive, profitable, and most importantly, that we are proud of.
I write content for Jon’s site (which you can check out here), and I engage with advertisers in our Power Hitters Club communities to dive deeper on issues related to Facebook and Instagram ads.
I oversee Jon’s Power Hitters Club membership process and relations, identifying potential and existing member needs as well as responding to membership queries. I also collaborate with other team members to optimize the customer journey experience.
Myself and my team help Jon with all matters relating to the websites (design & development), WordPress, and integration. We’re also very interested in areas such as online privacy, & Facebook Conversions API etc.
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