We can learn a great deal about behaviors through search data.
This page captures important info for Facebook and Instagram advertising – as well as social media advertising in general – as expressed through Google search patterns measured with the Google Trends tool.
Feel free to bookmark this page and check back regularly, as these charts will continuously update.
What We’ve Seen Recently (August 2021): Worldwide search for Facebook Ads appears to be on a general decline in recent months. This could be occurring due to less focus on online advertising, which was heightened during the early period of the COVID-19 pandemic. However, we’ve seen from other data sources that overall ad costs are up for many advertisers – so it’s important to remember that ad costs are driven by both usage and advertiser activity.
How to Read These Charts
**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.
What We’ve Seen Recently (August 2021): Searches including the term “Facebook Ads” have seen a more significant drop recently vs searches including the term “Instagram Ads”. This could be an indication that Instagram is attracting a greater “share” of advertising interest relative to Facebook.
How to Read These Charts
**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.
What We’ve Seen Recently (August 2021): Google Ads volatility has been similar to Facebook – though Google has shown recent spikes that appear unique in comparison.
Snapchat is still a relatively small player in the overall mix, at least as expressed by people searching for this term. Though “Tiktok Ads” is not visualized here, behavior appears to be similar to interest in “Snapchat Ads”. That said, “TikTok Ads” has also recently begun outpacing interest in “Snapchat Ads”. Click here for a direct comparison visualization of “TikTok Ads” vs. “Snapchat Ads”.
How to Read These Charts
**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.
How to Read These Charts
Related Queries Definition: Users searching for the key term also searched for these queries. You can sort by the following metrics:
* Top - The most popular search queries. Scoring is on a relative scale where a value of 100 is the most commonly searched query, 50 is a query searched half as often as the most popular query, and so on.
* Rising - Queries with the biggest increase in search frequency since the last time period. Results marked "Breakout" had a tremendous increase, probably because these queries are new and had few (if any) prior searches.
What We’ve Seen Recently (August 2021): Interest in deleting Facebook and Instagram appears to show relatively similar volatility – with Instagram continuing to illustrate the strongest overall search interest.
Though Twitter had a specific spike around the New Year period (likely related to New Year’s Resolutions), relative interest in “delete twitter”, and “delete tiktok” appears to have remained fairly stable overall.
“Delete snapchat” appears to have illustrated some more recent volatility in comparison.
How to Read These Charts
**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.
What We’ve Seen Recently (August 2021): Interest in the Facebook Pixel and in Business Manager initially showed similar patterns, potentially an indication that these two are strongly associated with one another when people are searching for information online. However, more recently, interest in the Facebook Pixel and Facebook Ads Manager have become more closely aligned.
Interest in Business Manager in particular has shown some volatility – potentially an indication that recent changes to the tools within Business Manager may be causing more questions than previously experienced. This also may be related to Facebook disabling a large number of Business Manager accounts more recently.
How to Read These Charts
**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.
Resources On Our Site: Check out our posts related to the Facebook Pixel, and our posts related to Business Manager.
Facebook Resources: Facebook’s Guide to Business Manager, Facebook Pixel Implementation Guide, Facebook Pixel Helper, Facebook Analytics Help
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