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Understanding Behaviors through Search Data (accessed via Google Trends)

We can learn a great deal about behaviors through search data.

This page captures important info for Facebook and Instagram advertising – as well as social media advertising in general – as expressed through Google search patterns measured with the Google Trends tool.

Feel free to bookmark this page and check back regularly, as these charts will continuously update.

Facebook Ads Search Interest Over Time

What We’ve Seen Recently (October 2020): Worldwide search for Facebook Ads took a significant drop during the initial period when COVID-19 started becoming more relevant worldwide. There were signs in August of a rebound, with recent activity showing a relative amount of instability overall.

How to Read These Charts

**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.

Facebook Ads vs. Instagram Ads - Search Interest Comparison

What We’ve Seen Recently (October 2020): Searches including the term “Facebook Ads” have seen a more significant drop recently vs searches including the term “Instagram Ads”.

How to Read These Charts

**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.

Multiple Social Platform Ads - Search Interest Comparison

What We’ve Seen Recently (October 2020): Google Ads volatility has been similar to Facebook – with both showing a significant increase over recent months, but with recent significant drops – with Google’s decline being the most noticeable.

Snapchat is still a relatively small player in the overall mix, at least as expressed by people searching for this term.

How to Read These Charts

**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.

Platform Ads Search Term Comparison

How to Read These Charts

Related Queries Definition: Users searching for the key term also searched for these queries. You can sort by the following metrics:
* Top - The most popular search queries. Scoring is on a relative scale where a value of 100 is the most commonly searched query, 50 is a query searched half as often as the most popular query, and so on.
* Rising - Queries with the biggest increase in search frequency since the last time period. Results marked "Breakout" had a tremendous increase, probably because these queries are new and had few (if any) prior searches.

Interest in Deleting Platforms

What We’ve Seen Recently (October 2020): Interest in deleting Facebook and Instagram appears to have taken a significant increase aligning with the COVID-19 pandemic and political unrest, with a fair amount of volatility most recently.

Interest in deleting TikTok has also increased over the past few months, likely coinciding with negative press regarding the platform, though this appears to be on the decline.

How to Read These Charts

**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.

Facebook Ads Term Comparison

What We’ve Seen Recently (October 2020): Interest in the Facebook Pixel and in Business Manager initially showed similar patterns, potentially an indication that these two are strongly associated with one another when people are searching for information online.

However, recent interest in Business Manager in particular has definitely pulled away – potentially an indication that recent changes to the tools within Business Manager may be causing more questions than previously experienced. This also may be related to Facebook disabling a large number of Business Manager accounts more recently.

How to Read These Charts

**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.

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