Multiple Social Platform Ads - Search Interest Comparison
What We’ve Seen Recently (December 2020): Google Ads volatility has been similar to Facebook – with both showing a significant increase over recent months, but with recent significant drops – with Google’s decline being the most noticeable.
Snapchat is still a relatively small player in the overall mix, at least as expressed by people searching for this term. Though “Tiktok Ads” is not visualized here, behavior appears to be similar to interest in “Snapchat Ads”.
How to Read These Charts
**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.