Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Understanding Behaviors through Search Data (accessed via Google Trends)

We can learn a great deal about behaviors through search data.

This page captures important info for Facebook and Instagram advertising – as well as social media advertising in general – as expressed through Google search patterns measured with the Google Trends tool.

Feel free to bookmark this page and check back regularly, as these charts will continuously update.

Facebook Ads Search Interest Over Time

What We’ve Seen Recently (August 2020): Worldwide search for Facebook Ads took a significant drop during the initial period when COVID-19 started becoming more relevant worldwide. However, recent activity has shown a significant uptick, with interest in the topic outpacing where it was during the period prior.

How to Read These Charts

**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.

Facebook Ads vs. Instagram Ads - Search Interest Comparison

What We’ve Seen Recently (August 2020): Searches including the term “Facebook Ads” have experienced more volatility over the past 12 months vs searches including the term “Instagram Ads”.

How to Read These Charts

**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.

Multiple Social Platform Ads - Search Interest Comparison

What We’ve Seen Recently (August 2020): Google Ads volatility has been similar to Facebook – with both showing a significant increase over recent months, but with recent significant drops.

Snapchat is still a relatively small player in the overall mix, at least as expressed by people searching for this term – but very recently has seen a significant increase vs. prior periods.

How to Read These Charts

**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.

Platform Ads Search Term Comparison

How to Read These Charts

Related Queries Definition: Users searching for the key term also searched for these queries. You can sort by the following metrics:
* Top - The most popular search queries. Scoring is on a relative scale where a value of 100 is the most commonly searched query, 50 is a query searched half as often as the most popular query, and so on.
* Rising - Queries with the biggest increase in search frequency since the last time period. Results marked "Breakout" had a tremendous increase, probably because these queries are new and had few (if any) prior searches.

Interest in Deleting Platforms

What We’ve Seen Recently (August 2020): Interest in deleting Facebook and Instagram appears to have taken a significant increase aligning with the COVID-19 pandemic and political unrest, with no immediate signs of a slowdown.

Interest in deleting TikTok has also increased over the past few months, likely coinciding with negative press regarding the platform.

How to Read These Charts

**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.

Facebook Ads Term Comparison

What We’ve Seen Recently (August 2020): Interest in the Facebook Pixel and in Business Manager are starting to show very similar patterns, potentially an indication that these two are strongly associated with one another when people are searching for information online.

How to Read These Charts

**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.

Interested in More Info?:

Subscribe to Jon's Newsletter

Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.