We can learn a great deal about behaviors through search data.
This page captures important info for Facebook and Instagram advertising – as well as social media advertising in general – as expressed through Google search patterns measured with the Google Trends tool.
Feel free to bookmark this page and check back regularly, as these charts will continuously update.
How to Read These Charts
**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.
How to Read These Charts
**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.
How to Read These Charts
**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.
How to Read These Charts
Related Queries Definition: Users searching for the key term also searched for these queries. You can sort by the following metrics:
* Top - The most popular search queries. Scoring is on a relative scale where a value of 100 is the most commonly searched query, 50 is a query searched half as often as the most popular query, and so on.
* Rising - Queries with the biggest increase in search frequency since the last time period. Results marked "Breakout" had a tremendous increase, probably because these queries are new and had few (if any) prior searches.
How to Read These Charts
**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.
How to Read These Charts
**Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. Dotted lines for recent periods indicate partial/incomplete data sampling.
Resources On Our Site: Check out our posts related to the Facebook Pixel, and our posts related to Business Manager.
Facebook Resources: Facebook’s Guide to Business Manager, Facebook Pixel Implementation Guide, Facebook Pixel Helper, Facebook Analytics Help
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