Custom Event
Mastery

Training Overview

Custom events are the secret of Meta advertising that only a select few know how to leverage. You can change that.

The core to effective Meta Ads optimization is conversion events, but not every important action can be defined with a standard event.

Jon uses more than 9 custom events that fire when important actions occur. He uses these events to improve ads reporting, optimization, and even targeting. You can, too.

Topics Covered

Learn the basics of custom events:

1. What Custom Events Are and Why They Matter
2. Setting Up Google Tag Manager
3. Setting Up the Base Pixel with GTM
4. Questions to Ask Yourself About Events to Create
5. Add Variables
6. The Basic Elements of Custom Events and GTM
7. Test Your Events

Learn exactly how to create custom events:

1. Internal Link Click Event
2. External Link Click Event
3. Time on Page Event (Simple)
4. Time on Page Event (Complex)
5. Scroll Depth Event (Simple)
6. Scroll Depth Event (Complex)
7. Referral Event
8. Embedded YouTube Video Engagement Event
9. Combination Event
10. Other Events to Consider
11. Parameters and Custom Conversions

Learn how to leverage these powerful events:

1. Custom Events and Reporting
2. Custom Metrics Using Custom Events
3. Custom Events and Optimization
4. Custom Events and Targeting