Before publishing a Meta conversion event (standard event or custom event), you should test it. If you run into reporting issues, test it. Here’s how.
Should you use Advantage+ Placements or manually select placements? Here’s a detailed guide to help strategically select Meta ads placements.
A successful advertiser understands how Meta ads optimization works to leverage its strengths and mitigate its weaknesses. This is important.
You can schedule individual ads now for Advantage+ Shopping Campaigns. Here’s how it works and why you might do it…
You may have noticed that your Meta pixels disappeared from the usual location in Business Settings. Don’t freak out. There’s an explanation.