Learn the fundamental principles of creating Meta ads, from formats and copy to placements, landing pages, tracking, and performance.
The Fundamental Principles of Creating Meta Ads
Meta One Business Plans: What You Get at Each Tier
Compare Meta One Business plans across Essential, Advanced, Expert, and Max, including pricing, features, limits, and overall value.
What I Built With Muse, Meta’s New AI Agent
Meta’s new Muse AI agent can research, build, and monitor. Here’s what I learned from using it and the tool I built in one evening.
How to Approach Meta Advertising Control
Learn how to approach Meta advertising control for age, gender, audiences, targeting, placements, and value rules.
Meta Introduces a New Automatic Events Feature
Meta introduced a new Automatic Events feature that uses AI to detect and create website events. Here’s how it differs from the old version.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
SubscribePodcast Widget
The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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