It doesn’t exist now, but what if Meta offered an Impressions Shown Custom Audience? It could be used for some pretty cool ad strategies…
Meta Needs an Impressions Shown Custom Audience
7 Reasons You Can’t Merge Facebook Business Pages
There are many reasons you may want to merge Facebook business pages. However, there are seven reasons you may not be able to do it…
A Rant About Building Your House on Rented Land
If you’ve been in marketing long enough, you’ve surely heard the warning about building a house on rented land. The phrase is often misused.
Meta Needs Frequency Capping for More Optimization Options
Meta needs more options for controlling frequency with Facebook ads. Frequency capping is only available in rare situations right now.
Lead Filtering, Gated Content, and Creative Flexibility Coming to Facebook Lead Forms
Meta announced several new features coming to Facebook lead forms that could increase quality and performance. Here are the details…
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