The Master Brief is my complete approach to Meta ads in one document. Targeting, value rules, attribution, creative, and more. Free preview.
The Master Brief: My Complete Approach to Meta Ads
What to Check When Meta Ads Aren’t Converting
Troubleshoot Meta ads that aren’t converting by checking clicks, landing pages, offers, pixel events, and Conversions API.
Book Appointments from Instant Forms, ChatGPT Conversion Optimization, and More
Meta adds appointment booking from instant forms, while ChatGPT ads now support conversion optimization. Plus, more Meta updates.
How Many Active Ad Sets Should You Have in a Meta Ads Campaign?
How to decide how many active ad sets to run in a Meta ads campaign while avoiding budget dilution and audience fragmentation.
AI Disclosure Checkbox, ChatGPT Attribution, and More
Meta adds an AI disclosure checkbox, creative testing expands, and ChatGPT ads attribution raises new questions.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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