URL parameters give advertisers a tool for measuring impact of their paid and organic efforts. Here’s how they work and how to set them up…
How to Use URL Parameters for Facebook Ads Tracking
The Problems with Facebook Ads Optimization
There are inherent problems with how Facebook ads optimization works that can lead to misleading results and watered-down audiences.
Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap
You can use bid strategies to help control how Facebook spends your budget in the ad auction, potentially to get great results. Here’s how.
My Story: The Experiences That Shaped My Business
My journey has been a unique one. I went on the Shane Sams show recently to tell it. I also reflect on 10 years in a series on The Pubcast.
How to Use Minimum ROAS Facebook Bid Strategy
If you want more control over your Facebook campaign, you can use a Minimum ROAS bid strategy while optimizing for Value. Here’s how…
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Click HereTraining: Facebook Ads and iOS 14
Training: Facebook Ads & iOS 14
Jon Loomer
Master the changes to attribution, reporting, optimization, and targeting in this essential training video series.
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Facebook Ads Fixes Video Series
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