Many business owners and marketers are being forced to conduct more of their business online, due to the latest health crisis. In some cases, this is a crash course for those who aren’t sure where to start. I’ve been doing everything online for the life of my business, nearly nine years now. Webinars, Facebook Live,… Read more »
When should you change your messaging due to a crisis? When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. COVID-19 is impacting everyone in some way. How we conduct business, how… Read more »
A month ago, I started a Messenger ad that surveyed users related to their advertising experience. Here’s a breakdown of those results…
Are you still using the Facebook Boost button? It’s time to move on to Ads Manager and the many features you’re missing. Here are 23 reasons why…
The Facebook ads Inspect Tool can help diagnose issues related to auction competition, audience overlap, ad fatigue, and more. Let’s take a closer look…
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