Meta ads targeting and optimization has a fatal flaw related to how Meta searches out the people likely to perform our desired action…
When Do Targeting Inputs Matter?
When are your targeting inputs respected as tight constraints? When are they only suggestions? When is your audience expanded? A comparison.
5 Meta Ads Tests that Transformed My Perspective on Targeting
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests…
Test New AI Generation Features in Ads Manager
Meta lets advertisers test new AI generation features that aren’t yet part of the core Advantage+ Creative toolbox. Here’s how…
3 Holes in Existing Customers Exclusion for Meta Ads
Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.