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The smartest Meta advertisers **stay in The Loop!**

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A Complete Guide to Meta Ads Attribution

June 9, 2025 by Jon Loomer - No Comments

Attribution Guide

Understand how Meta ads attribution works and how to use settings and tools to make sense of your conversion results.

Filed Under: Meta Advertising

Tagged With: Attribution, Delivery and Optimization, Reporting and Metrics

The Illusion of Control in Meta Advertising

June 2, 2025 by Jon Loomer - 11 Comments

Illusion of Control

Advertisers are clinging to a false sense of control. Here’s why that illusion is fading, and what you should be doing instead.

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative, Delivery and Optimization, Meta Advertising - General, Targeting

Value Rules: A Deep Dive

May 26, 2025 by Jon Loomer - 5 Comments

Value Rules

Learn how to use Value Rules to adjust bids by audience demographics, improve lead quality, and gain control over ad delivery and results.

Filed Under: Meta Advertising

Tagged With: Account Settings, Delivery and Optimization, Targeting

Meta’s Breakdown Effect: What Advertisers Need to Know

May 19, 2025 by Jon Loomer - 3 Comments

Breakdown Effect

Learn what Meta’s Breakdown Effect is, why budget shifts happen, and how to interpret ad performance for better campaign results.

Filed Under: Meta Advertising

Tagged With: Delivery and Optimization

13 Foundational Lessons on Meta Advertising

April 28, 2025 by Jon Loomer - No Comments

Meta advertising has changed at a dizzying rate the past few years. These 13 lessons will help get you caught up on how things work now.

Filed Under: Meta Advertising

Tagged With: Attribution, Delivery and Optimization, Meta Advertising - General, Targeting

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Jon Loomer

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Jon Loomer Digital
For Advanced Facebook Marketers
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