Understand how Meta ads attribution works and how to use settings and tools to make sense of your conversion results.
A Complete Guide to Meta Ads Attribution
The Illusion of Control in Meta Advertising
Advertisers are clinging to a false sense of control. Here’s why that illusion is fading, and what you should be doing instead.
Value Rules: A Deep Dive
Learn how to use Value Rules to adjust bids by audience demographics, improve lead quality, and gain control over ad delivery and results.
Meta’s Breakdown Effect: What Advertisers Need to Know
Learn what Meta’s Breakdown Effect is, why budget shifts happen, and how to interpret ad performance for better campaign results.
13 Foundational Lessons on Meta Advertising
Meta advertising has changed at a dizzying rate the past few years. These 13 lessons will help get you caught up on how things work now.
PHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
Listen NowTraining: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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