Consider this post a common sense playbook for how you should approach Meta advertising that rejects complexity in favor of simplicity…
Common Sense Playbook to Meta Advertising
When to Break from Meta Advertising Defaults: A Guide
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.
9 Ways Meta Can Improve Advertising in 2025
Meta advertising is constantly evolving, but there are specific ways that it could be improved in 2025. This is a list of requested features.
5 Big Updates to Meta Sales Campaigns
5 Big Updates to Meta Sales Campaigns
Meta Ads Performance and the Impact of CPM
Sometimes you do everything right with your campaign, ad set, and ads. But your costs are up, and it’s entirely due to an increase in CPM.
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The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.
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Jon Loomer
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The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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