Meta’s new Muse AI agent can research, build, and monitor. Here’s what I learned from using it and the tool I built in one evening.

Learn how to approach Meta advertising control for age, gender, audiences, targeting, placements, and value rules.

A year-by-year look at how Facebook and Meta advertising evolved from 2011 to 2026, based on 15 years of firsthand coverage.

Learn how to use Meta ads for lead generation, evaluate lead quality, compare form options, and determine what a lead is worth.

This post highlights eight principles that guide my Meta ads strategy, from simplified campaign construction to acting on meaningful results.