Create a basic evergreen Facebook ad campaign to limit waste and enjoy consistent results for months at a time. Here’s how you can create your own…
How to Create a Basic Evergreen Facebook Ad Campaign
10 Recent Changes Impacting Facebook Advertisers
There have been several updates and changes made recently to Facebook ads. Here are 10 of them that you need to know about…
Facebook Ads Testing: The Keys to Finding Success
What bidding method is best? When do you optimize for website clicks or conversions? These and other questions are explored in this post on testing…
New Facebook Ads Manager: A Complete Guide
The new Facebook Ads Manager is rolling out globally, and it’s slick! Here’s a complete guide of everything you need to know, including new features.
Facebook Ads: 9 Factors That Impact Cost Per Conversion
There are nine main factors that impact cost per conversion when running Facebook ads. Advertisers must understand them in order to succeed…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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