Several other advertisers are now discovering the problem I did: Optimized Facebook ads bring in fake profiles. Why? Here’s a new theory…
Facebook Advertising: A Theory on Fake Profiles
How to Use Facebook Power Editor
Want to have access to some great advertising features not available on the main Facebook advertising interface? You need Power Editor. Here is a quick tour…
How New Facebook Ads Could Be Letting in Spam
Now that I’m seeing insanely good results with new Facebook ads, are the results too good to be true? Early returns show trouble brought on by optimized ads.
New Facebook Ads 20 Times More Effective
I know the title sounds crazy. In one day, I spent less than $20 on the new Facebook ads to net 351 new Likes on an ad that was previously ineffective.
Facebook Ads Costs Up, Performance Down [Infographic]
According to a recent TBG Digital Facebook report, Facebook advertising costs are rising while performance is dropping in the US.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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