Successful marketers know Facebook advertising is more than marketplace ads for likes and Promoted Posts for engagement. Are you doing these 5 things?
5 Facebook Ad Tools and Strategies Used by Successful Marketers
Glossary of Facebook Ad Types and Terms
Facebook advertising can be overwhelming for new and veteran users, so use this glossary of ad types and terms as a helpful reference.
Facebook Promoted Posts for Personal Profiles: The Low-down
I typically avoid issues associated with personal use of Facebook entirely these days, focusing instead on how brands can maximize their business presence. But this issue has enough crossover that I wanted to take a look at it. As you may know by now, regular users of Facebook can now pay $7 to reach more… Read more »
How Much Does Facebook Advertising Cost?
There are wide variations of costs associated with Facebook ads, but here is an overview of costs I see as well as some Facebook advertising budgeting tips.
The 4 Reasons Your Facebook Advertising Fails [Infographic]
Your Facebook ads didn’t work? Don’t tell me. Chances are good that I can guess the reason is one of these four things…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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