Meta introduced a new Automatic Events feature that uses AI to detect and create website events. Here’s how it differs from the old version.
Reply to Keywords Meta Ads Feature
Meta is testing Reply to Keywords, a feature that automatically sends an Instagram DM when someone comments with a specific keyword.
Meta Is Removing Placement Controls From Ad Sets
Meta is removing placement controls from ad sets, including exclusions by placement, platform, device, and operating system.
ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters
ChatGPT ads now include automated bidding, placement controls, and new URL parameters for third-party tracking.
Meta Ads AI Connectors Get More Security Controls
Meta adds more security controls for AI Connectors, giving advertisers better ways to limit access to ad accounts and sensitive actions.







