3 courses · 21 lessons · free
Meta ads have changed. These free mini-courses explain what I do now.
Each mini-course is a series of short lessons on one topic. There are three so far, 21 lessons in all, on Meta Andromeda, modern targeting, and Audience Segments. Subscribe once and you get all of them, plus every mini-course I publish after this.
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Get all 21 lessons
Jon Loomer · Meta advertising educator since 2011
Enter your first name and email. You’ll get access to all three courses right away. When I publish a new mini-course, you’ll get an email with access to that, too.
What’s included
Each mini-course is a series of short lessons on one topic. There’s no required order, so start with the one that’s most relevant to you. Every lesson is listed below.
Meta Andromeda
What Meta Andromeda is, what it isn’t, and why creative diversification now matters more than your targeting. You’ll learn how ads are matched to people today and how to approach ad creation in a way that works with the system instead of fighting it.
- 1What is Andromeda?
- 2What Andromeda Isn’t
- 3What is Creative Diversification?
- 4Why Creative Diversification Matters
- 5Specific Ways to Generate Diverse Creative
- 6How to Approach Ad Creation Now
- 7How I Create Ads Now
Modern Targeting
What changed with Meta targeting, what still matters, and what you should stop obsessing over. You’ll learn why interests, lookalikes, and even remarketing don’t work the way they used to, and how to simplify your approach so the algorithm works with you instead of against you.
- 1Targeting Has Changed
- 2Age and Gender
- 3Locations
- 4Detailed Targeting
- 5Lookalike Audiences
- 6Custom Audiences and Remarketing
- 7Exclusions
- 8A Standard Approach to Modern Targeting
Audience Segments
One of Meta’s most overlooked features, and one that can change how you think about algorithmic targeting and remarketing. You’ll learn how to use Audience Segments to see exactly who the algorithm is reaching, what that data tells you about your campaigns, and why the answers might surprise you.
- 1History of Audience Segments
- 2Why Audience Segments Matter
- 3Define Your Engaged Audience
- 4Define Your Existing Customers
- 5Breakdown by Audience Segments
- 6How to Use Audience Segments
Why I create these
I’ve been writing about Meta ads since 2011, and a lot of what I recommended a few years ago I’d do differently now. The platform changed. These mini-courses are how I explain what changed and how I approach things today, one topic at a time.
They’re free. If you find them useful, I think you’ll find my emails useful, too.
Jon Loomer, Meta advertising educator since 2011
All 21 lessons, plus every mini-course I create after this.