
A breakdown of Meta’s Advantage+ campaign setup and whether advertisers lose targeting control compared to the original audience options.
A breakdown of Meta’s Advantage+ campaign setup and whether advertisers lose targeting control compared to the original audience options.
Meta advertising has changed at a dizzying rate the past few years. These 13 lessons will help get you caught up on how things work now.
An overview of 11 new Meta Lead Ads features that can improve lead quality and reduce costs. Which do you have in your ad accounts?
Discover how and why I use Meta’s Flexible Ad Format, with examples, benefits, limitations, and tips for getting the most out of it…
Learn how to set up the new GA4 and Meta Events Manager integration, what it does (maybe), and what we don’t know about its benefits or risks.
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