Learn how to create and use exclusion-only custom audiences in Meta Ads, including limitations, targeting restrictions, and use cases.
Exclusion-Only Custom Audiences
15 Years of Facebook and Meta Advertising
A year-by-year look at how Facebook and Meta advertising evolved from 2011 to 2026, based on 15 years of firsthand coverage.
Meta Can Now Rewrite the Text on Your Ad Images
Meta can now rewrite the text on your ad images while preserving the original design. Here’s how this Advantage+ Creative feature works.
How to Use Meta Ads for Lead Generation
Learn how to use Meta ads for lead generation, evaluate lead quality, compare form options, and determine what a lead is worth.
Meta Redesigns Audiences Around Labels
Meta redesigned the Audiences section to emphasize labels, making it easier to organize custom audiences and use audience value rules.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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