I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.
When to Break from Meta Advertising Defaults: A Guide
Advantage+ Sales, App, and Leads Campaigns are Coming
Meta announced a new streamlined campaign creation for Advantage+ Sales, App, and Leads campaigns. Here’s what you need to know…
Meta Ads Audit: Campaign Level
When running a Meta ads audit, pay special attention to how campaigns are setup and the settings that are used. Here are some considerations.
How to Uncover the Truth Behind Conversion Results
Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They’re missing important context.
Meta Ads Audit: Account Level Considerations
When taking on a new Meta ads client, it’s important to execute a thorough audit of settings: Who has access and what do they access?
Video Alerts
Video Alerts
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.
Sign Up TodayPHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HerePodcast Widget
The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
Listen NowTraining: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
Get Access!
