Meta advertising has changed at a dizzying rate the past few years. These 13 lessons will help get you caught up on how things work now.
13 Foundational Lessons on Meta Advertising
GA4 Partner Integration with Meta Events Manager: Setup Guide
Learn how to set up the new GA4 and Meta Events Manager integration, what it does (maybe), and what we don’t know about its benefits or risks.
How to Troubleshoot Inflated Results in Meta Ads Manager
This is your troubleshooting guide for handling inflated results in Meta Ads Manager while optimizing for sales, leads, or something else…
Common Sense Playbook to Meta Advertising
Consider this post a common sense playbook for how you should approach Meta advertising that rejects complexity in favor of simplicity…
Meta Ads Audit: Evaluation of Ad Sets
When running a Meta ads audit, the evaluation of ad sets and the decisions made there are critical elements. Here’s your guide…
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