This is your troubleshooting guide for handling inflated results in Meta Ads Manager while optimizing for sales, leads, or something else…
How to Troubleshoot Inflated Results in Meta Ads Manager
Common Sense Playbook to Meta Advertising
Consider this post a common sense playbook for how you should approach Meta advertising that rejects complexity in favor of simplicity…
Meta Ads Audit: Evaluation of Ad Sets
When running a Meta ads audit, the evaluation of ad sets and the decisions made there are critical elements. Here’s your guide…
When to Break from Meta Advertising Defaults: A Guide
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.
How to Uncover the Truth Behind Conversion Results
Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They’re missing important context.
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