Use Meta ads attribution breakdowns and Compare Attribution Settings to understand what your conversion results really mean.
Meta Ads Attribution Reporting: What Your Results Really Mean
How Meta Ads Attribution Works in 2026
Learn how Meta Ads attribution works now, including click-through, engage-through, view-through, attribution models, and conversion count.
Click-Through Attribution Now Requires a Link Click
Meta now requires a link click for click-through attribution. Here’s what changed and how engage-through attribution fits in.
Attribution Breakdowns vs. Compare Attribution Settings Explained
Learn the difference between Attribution Breakdowns and Compare Attribution Settings, and when each reporting option makes sense.
Breakdown by Attribution: What I’m Seeing So Far
Meta appears to be testing a new breakdown by attribution. Here’s what I’m seeing so far and how it affects reporting.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
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Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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