When running a Meta ads audit, the evaluation of ad sets and the decisions made there are critical elements. Here’s your guide…
Meta Ads Audit: Evaluation of Ad Sets
When to Break from Meta Advertising Defaults: A Guide
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.
How to Uncover the Truth Behind Conversion Results
Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They’re missing important context.
Meta Ads Conversion Results: A Guide
One of advertisers’ biggest mistakes is taking Meta Ads Manager conversion results at face value. Here’s a guide to help add context…
Uncovering the Reality of Meta Click Attribution
After more than 10 years, I’ve discovered that Meta doesn’t define click attribution the way I thought it did. It took a test to uncover it.
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Jon Loomer
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The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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