If you aren’t making money on Facebook, you’re wasting your time. There are no shortcuts. Here is a detailed, 9-step guide to get you started.
How to Sell on Facebook: A Detailed, 9-Step Guide
How I Got 35X ROI on Facebook Ads
Do Facebook ads return a positive ROI? You’re dang right they do, and the past 30 days provides overwhelming proof. Here is an overview of what I did.
Facebook Offsite Conversion Tracking: How to Set Conversion Value
Do you know how to set Conversion Value when you create an offsite pixel using Conversion Tracking with Facebook ads? Here’s how you do it!
The Hidden Meaning of Offsite Conversions from Facebook Ads
Are the conversion numbers Facebook is reporting not what you think they are? I did some investigative work…
Facebook Conversion Tracking: More Than Just eCommerce Conversions
You should be using Conversion Tracking on your Facebook ads for more than just paid transactions. Here’s the what, why and how!
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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