Conversion numbers from Google and Facebook rarely add up. Here’s why, and what you can do about it…
Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?
Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)
Facebook is rolling out Website Custom Audiences — possibly the most intriguing update that’s been made to advertising in quite some time.
14 Steps to Succeeding at Facebook Marketing
Some marketers fail at Facebook. Chances are, they don’t do many of these 14 things that are common among those who succeed on the platform…
This is Why You Must Use Facebook Conversion Tracking [EXAMPLE]
Why should you use Facebook Conversion Tracking when setting up ads that lead to conversions? Here’s a convincing case study!
How to Sell on Facebook: A Detailed, 9-Step Guide
If you aren’t making money on Facebook, you’re wasting your time. There are no shortcuts. Here is a detailed, 9-step guide to get you started.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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