Meta launched Threads by Instagram, it’s Twitter competitor. Here’s what you should know about how it works, features coming, EU restrictions, marketing, advertising, and more…
Threads by Instagram is Here: Now What?
My Process for Recording Short-Form Videos
After recording more than 270 videos in six months and getting asked repeatedly for my short-form video recording process, here it is…
It’s an AI Renaissance, and Yet Facebook Sucks at Detecting Basic Fraud
We’re in the midst of an AI revolution. And yet, Facebook remains unable to detect, remove, and control the most basic scams from it’s platform.
TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts Safe Zones Templates
A safe zones template for TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts protects the most important parts of your videos.
How Short-Form Video Alters Marketing Evaluations
Many marketers are resistant to short-form video for old-school marketing reasons, but they are missing a powerful opportunity. Here’s why…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
SubscribePodcast Widget
The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
Listen Now
