After years of resistance to and fear of video, I’ve made a commitment to short-form video. Here’s what I’ve done and what I plan to do…
How I’ve Pivoted to Short-Form Video on TikTok and Reels
2 Ways to Create A/B Split Tests of Organic Content on Facebook
Did you know that you can create A/B split tests of organic content on Facebook? Here’s how they work and what we can learn from them…
7 Reasons You Can’t Merge Facebook Business Pages
There are many reasons you may want to merge Facebook business pages. However, there are seven reasons you may not be able to do it…
New Feature: Marketing Messages from Meta Business Suite
A new feature is coming soon that could be a really big deal: Marketing messages from Meta Business Suite. Here’s what we know…
Yes, Facebook Audience Insights Still Exists
The Facebook Audience Insights tool is still available – though with updated functionality and some limitations. Read on to learn more.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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