Remarketing is mostly unnecessary because it happens naturally using Meta’s algorithmic targeting. There are exceptions when it makes sense.
3 Times You Should Prioritize Remarketing Over Meta’s Algorithmic Ad Targeting
Meta Ads Targeting and Optimization’s Fatal Flaw
Meta ads targeting and optimization has a fatal flaw related to how Meta searches out the people likely to perform our desired action…
When Do Targeting Inputs Matter?
When are your targeting inputs respected as tight constraints? When are they only suggestions? When is your audience expanded? A comparison.
5 Meta Ads Tests that Transformed My Perspective on Targeting
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests…
Meta Ads Targeting and an Advertiser’s Role, Explained
Meta ads targeting has changed. The impact you make based on the specific interests and lookalikes you select is less than it’s ever been.
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Jon Loomer
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Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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