Learn how to create and use exclusion-only custom audiences in Meta Ads, including limitations, targeting restrictions, and use cases.
Exclusion-Only Custom Audiences
Meta Redesigns Audiences Around Labels
Meta redesigned the Audiences section to emphasize labels, making it easier to organize custom audiences and use audience value rules.
How Many Active Ad Sets Should You Have in a Meta Ads Campaign?
How to decide how many active ad sets to run in a Meta ads campaign while avoiding budget dilution and audience fragmentation.
Meta Value Rules for Audiences Explained
Meta’s new value rules for audiences let you bid more or less for custom audience groups. Here’s how they work and when to use them.
Meta’s “Describe Your Audience” AI Feature for Detailed Targeting
What Meta’s new “Describe Your Audience” feature for detailed targeting does, how it works, and why it may not matter much.
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Ad Briefs Library
Jon Loomer
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My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
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Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Meta Andromeda: Free Mini-Course
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Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Jon Loomer
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Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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