How to decide how many active ad sets to run in a Meta ads campaign while avoiding budget dilution and audience fragmentation.
How Many Active Ad Sets Should You Have in a Meta Ads Campaign?
Meta Value Rules for Audiences Explained
Meta’s new value rules for audiences let you bid more or less for custom audience groups. Here’s how they work and when to use them.
Meta’s “Describe Your Audience” AI Feature for Detailed Targeting
What Meta’s new “Describe Your Audience” feature for detailed targeting does, how it works, and why it may not matter much.
A Guide to Meta Ads Targeting in 2026
A guide to Meta ads targeting in 2026, including audience controls, suggestions, restrictions, and when tighter control is worth it.
Audience Segments: Quiz
Take a 10-question quiz to test what you know about Audience Segments and what they reveal about algorithmic targeting.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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