Meta ads targeting has changed dramatically during the past year. Here are 20 resources to help understand where we are now and are going.
Advantage+ Audience Best Practices Guide
When should you use Advantage+ Audience and when should you use the original audience options? Here’s a closer look at best practices…
The Evolution of Who Sees Your Ads
Advertisers confuse their role in targeting and optimization because they overvalue their inputs. Hears how who sees your ads has evolved.
6 Targeting Mistakes Advertisers Make
There are several common targeting mistakes that advertisers make, particularly now that many are resistant to changes over the years.
3 Overrated Factors That Impact Meta Ads Performance Less Than We Think
Meta advertisers obsess over three variables that inevitably do not matter much. There was a time when they did, but that has changed.