Meta adds automatic customer exclusions to Customer Lifecycle Strategy. Here’s how they work, their benefits, and limitations.
Meta Adds Automatic Customer Exclusions
Exclusion-Only Custom Audiences
Learn how to create and use exclusion-only custom audiences in Meta Ads, including limitations, targeting restrictions, and use cases.
Meta Redesigns Audiences Around Labels
Meta redesigned the Audiences section to emphasize labels, making it easier to organize custom audiences and use audience value rules.
How Many Active Ad Sets Should You Have in a Meta Ads Campaign?
How to decide how many active ad sets to run in a Meta ads campaign while avoiding budget dilution and audience fragmentation.
Meta Value Rules for Audiences Explained
Meta’s new value rules for audiences let you bid more or less for custom audience groups. Here’s how they work and when to use them.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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