When running a Meta ads audit, the evaluation of ad sets and the decisions made there are critical elements. Here’s your guide…
Meta Ads Audit: Evaluation of Ad Sets
When to Break from Meta Advertising Defaults: A Guide
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.
Advantage+ Sales, App, and Leads Campaigns are Coming
Meta announced a new streamlined campaign creation for Advantage+ Sales, App, and Leads campaigns. Here’s what you need to know…
Meta Ads Audit: Campaign Level
When running a Meta ads audit, pay special attention to how campaigns are setup and the settings that are used. Here are some considerations.
Meta Ads Targeting and an Advertiser’s Role, Explained
Meta ads targeting has changed. The impact you make based on the specific interests and lookalikes you select is less than it’s ever been.
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