Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup.
Advantage+ Campaign Creation: A Complete Guide
Opportunity Score and Campaign Score Explained
Learn how Meta’s Opportunity Score and Campaign Score work, what they mean, and how to use them to optimize your ad performance.
Meta Ads Audit: Evaluation of Ad Sets
When running a Meta ads audit, the evaluation of ad sets and the decisions made there are critical elements. Here’s your guide…
When to Break from Meta Advertising Defaults: A Guide
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.
Advantage+ Sales, App, and Leads Campaigns are Coming
Meta announced a new streamlined campaign creation for Advantage+ Sales, App, and Leads campaigns. Here’s what you need to know…
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Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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