Are you still using the Facebook Boost button? It’s time to move on to Ads Manager and the many features you’re missing. Here are 23 reasons why…

In this article you’ll discover how to use the reach objective along with reminder based ads for more effective website remarketing.

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward. Testing CBO – Discovering Pros and Cons… Read more »

Beginning in September, Campaign Budget Optimization will be a default, and you’ll no longer be able to set budgets at the ad set level. Here are details…

You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals When viewing the performance of your campaign, ad set, or ad, Facebook generates a Results column… By default,… Read more »