Facebook is slowly rolling out ODAX (Outcome-Based Ad Experiences) for campaign objectives. Here’s a detailed, hands-on guide to the changes.
Hands On with ODAX: A Guide to Facebook Objectives
ODAX: Facebook Simplifies Campaign Objectives
Facebook Ads Manager is moving to Outcome-Driven Ad Experiences (ODAX) that impacts objective selection (moving to 6). Here’s what I know…
A Facebook Ads Experimentation Guide
This Facebook ads experimentation guide focuses on the 18 areas that are prime for testing, as well as what you should consider for each.
Facebook Campaign Budget Optimization: How It Works
Facebook campaign budget optimization allows advertisers to set a campaign budget that will be optimized to distribute across ad sets…
The Ideal Naming Convention for Facebook Advertising Campaigns
If you’re an organized Facebook advertiser, you need to use descriptive naming conventions — either manually or using name templates.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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