The role of the Meta advertiser has changed. Here’s how creative control evolved and what it means for building ads today…
The Evolution of Meta Ads Copy and Creative Control
The Illusion of Control in Meta Advertising
Advertisers are clinging to a false sense of control. Here’s why that illusion is fading, and what you should be doing instead.
16 Ways to Improve Lead Quality
Struggling with low-quality leads? Discover 16 proven strategies to improve lead quality from your Meta ads without wasting budget.
11 New Meta Lead Ads Features That Improve Quality and Lower Costs
An overview of 11 new Meta Lead Ads features that can improve lead quality and reduce costs. Which do you have in your ad accounts?
Flexible Ad Format: Why I Use It and How You Can Too
Discover how and why I use Meta’s Flexible Ad Format, with examples, benefits, limitations, and tips for getting the most out of it…
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Jon Loomer
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The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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