Learn how Meta’s Opportunity Score and Campaign Score work, what they mean, and how to use them to optimize your ad performance.
Opportunity Score and Campaign Score Explained
Value Rules: A Deep Dive
Learn how to use Value Rules to adjust bids by audience demographics, improve lead quality, and gain control over ad delivery and results.
GA4 Partner Integration with Meta Events Manager: Setup Guide
Learn how to set up the new GA4 and Meta Events Manager integration, what it does (maybe), and what we don’t know about its benefits or risks.
Meta Ads Audit: Account Level Considerations
When taking on a new Meta ads client, it’s important to execute a thorough audit of settings: Who has access and what do they access?
Test New AI Generation Features in Ads Manager
Meta lets advertisers test new AI generation features that aren’t yet part of the core Advantage+ Creative toolbox. Here’s how…
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Jon Loomer
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