When taking on a new Meta ads client, it’s important to execute a thorough audit of settings: Who has access and what do they access?
Meta Ads Audit: Account Level Considerations
Test New AI Generation Features in Ads Manager
Meta lets advertisers test new AI generation features that aren’t yet part of the core Advantage+ Creative toolbox. Here’s how…
A Guide to Audience Segments
Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here’s a guide on how to use them…
Verify Your Custom Website Events
Meta is rolling out a requirement to verify your custom website events prior to using them in ads. Unverified events will be discarded.
Where Are My Meta Pixels?
You may have noticed that your Meta pixels disappeared from the usual location in Business Settings. Don’t freak out. There’s an explanation.
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Jon Loomer
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