
Learn how Meta’s Opportunity Score and Campaign Score work, what they mean, and how to use them to optimize your ad performance.
Learn how Meta’s Opportunity Score and Campaign Score work, what they mean, and how to use them to optimize your ad performance.
Learn how to use Value Rules to adjust bids by audience demographics, improve lead quality, and gain control over ad delivery and results.
Learn how to set up the new GA4 and Meta Events Manager integration, what it does (maybe), and what we don’t know about its benefits or risks.
When taking on a new Meta ads client, it’s important to execute a thorough audit of settings: Who has access and what do they access?
Meta lets advertisers test new AI generation features that aren’t yet part of the core Advantage+ Creative toolbox. Here’s how…
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