A large number of Facebook users do not trust ads. They block them. They mark them as spam. They assume there is no value. We need to change that…
Happy Holidays: The Season of Failing with Facebook Ads
Advertisers are flocking to Facebook ads to sell their products during the holiday season. Many are destined to fail. Here’s why…
A Tour: Facebook Rolls Out Changes to Ad Sets and Ads
Facebook is rolling out changes to ad sets and ads. While some changes are cosmetic, some ad functionality. Here’s what you need to know…
Pop a Cork: Making the Shift with Facebook Ads
Pull up to the virtual pub to discuss the Facebook Fraud dustup, the death of interest targeting and WCA lookalikes…
Facebook Fraud Response: Are Facebook Ads a Waste of Money?
Are Facebook ads a waste of money? That’s what a popular video called Facebook Fraud is saying. Here’s another perspective and some things to consider.







