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Facebook Advertising and Spam, Deception, Value and Trust

January 11, 2015 by Jon Loomer - 18 Comments

Facebook Ads Spam and Deception

A large number of Facebook users do not trust ads. They block them. They mark them as spam. They assume there is no value. We need to change that…

Filed Under: Meta Advertising

Tagged With: Meta Advertising - General

Happy Holidays: The Season of Failing with Facebook Ads

December 1, 2014 by Jon Loomer - 21 Comments

Holidays Facebook Ads

Advertisers are flocking to Facebook ads to sell their products during the holiday season. Many are destined to fail. Here’s why…

Filed Under: Meta Advertising

Tagged With: Meta Advertising - General

A Tour: Facebook Rolls Out Changes to Ad Sets and Ads

October 17, 2014 by Jon Loomer - 59 Comments

Facebook Ad Set and Ad Changes

Facebook is rolling out changes to ad sets and ads. While some changes are cosmetic, some ad functionality. Here’s what you need to know…

Filed Under: Meta Advertising

Tagged With: Meta Advertising - General

Pop a Cork: Making the Shift with Facebook Ads

February 20, 2014 by Jon Loomer - 4 Comments

Making the Shift with Facebook Ads Jon Loomer Pubcast

Pull up to the virtual pub to discuss the Facebook Fraud dustup, the death of interest targeting and WCA lookalikes…

Filed Under: Meta Advertising

Tagged With: Meta Advertising - General

Facebook Fraud Response: Are Facebook Ads a Waste of Money?

February 11, 2014 by Jon Loomer - 286 Comments

Facebook Fraud Response

Are Facebook ads a waste of money? That’s what a popular video called Facebook Fraud is saying. Here’s another perspective and some things to consider.

Filed Under: Meta Advertising

Tagged With: Meta Advertising - General

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Ad Briefs Library

Ad Briefs Library
Jon Loomer

A LIVING reference to Meta Advertising

My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.

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Modern Targeting: Free Mini-Course

Modern Targeting: Free Mini-Course
Jon Loomer

Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.

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Power Hitters Club
Jon Loomer

BOOST your Meta Advertising Skills

The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.

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Meta Andromeda: Free Mini-Course

Meta Andromeda: Free Mini-Course
Jon Loomer

A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.

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One-on-One Training

Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.

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Audience Segments: Free Mini-Course

Audience Segments: Free Mini-Course
Jon Loomer

Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.

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Cornerstone Advertising Tips

Cornerstone Advertising Tips
Jon Loomer

Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.

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The Pubcast with Jon Loomer

Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Work With Me
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    • Account Audit
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    • Meta Andromeda
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