This episode was broken down into the following sections:
- Are Facebook Ads a Waste of Money
- The Death of Facebook Interest Targeting
- WCA Lookalike Audiences and What They Mean
[Tweet “Pop… a CORK? Sipping wine over a discussion of the Facebook Fraud dustup…”]
Thanks to Jon Bjork of Pantheon Cellars for supplying this week’s beverage. That’s right, I went against the format of beer drinking to enjoy a nice glass of red this week.
My apologies for first calling it “Panthos Cellars” on the Pubcast. That’s the name of the wine!
Mentioned and Related Links
Following are links that were either mentioned during this episode or are relevant to the discussion:
- Facebook Fraud Response: Are Facebook Ads a Waste of Money?
- Popular Viral Video Cries “Facebook Fraud”…And Gets It All Wrong.
- Facebook Fraud Response: Are Facebook Ads a Waste of Money?
- The Death of Facebook Interest Targeting: Shifting Budget Priorities
- Facebook Advertising: A Theory on Fake Profiles
- Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting
- Your Facebook Posts Reach 16% of Fans… THE HORROR!
- 4 Steps to an Effective Facebook Sales Funnel
- WCA Lookalike: Target Facebook Users Similar to Website Visitors
- Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)
- Facebook Website Custom Audiences: Increase Fans, Traffic and Sales
- Facebook Custom Audiences: Target Facebook Ads by Email List
- Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting
- The Moneyball of Social Media Marketing with Jeff Ferguson [Podcast]
- 4 Creative Ways to Target Your Email List with Facebook Custom Audiences
Let’s talk Interest Audiences for your business! Set up a personal one-on-one session!
Listen, Subscribe, Rate and Review!
Listen below from either the player or clicking the iTunes button.
If you use iTunes, please subscribe, rate and review! That’s how I end up reaching more people.
