Need a quick and handy reference to all of the important Facebook advertising terms and features? Bookmark this infographic!
Facebook Ads Glossary: Reference of All Important Terms [Infographic]
How an Online Facebook Offer Targeted at Fans Resulted in 9.5X ROI
I joined the crowd and ran a Cyber Monday online Facebook Offer. Here are the results, highlighted by nearly $2,000 in sales, broken down in detail…
10 Very Recent Facebook Changes You May Have Missed
Facebook has made a flurry of changes recently that impact marketers that you likely missed. Here’s a look at 10 of them!
Facebook Ads and Power Editor: Comprehensive Glossary of Terms
If you’re struggling with Power Editor or the advanced terms associated with Facebook ads, start with this comprehensive glossary of terms!
The Truth About Facebook App Conversion Rates
Does the requirement to install Facebook apps negatively impact conversion rates? Take a look at the research…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Jon Loomer
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The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
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Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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