When Facebook optimizes your ads, they look to get the most actions for the lowest price. This can present problems with quality. Here’s a case study…
Geography and the Problem with Facebook Ads Optimization
Facebook Ads Bidding Changes: Optimization, Charging and oCPM
Facebook has made some rather big changes to bidding within ad sets. Is oCPM or Optimized Cost Per 1,000 Impressions bidding dead? Let’s look closer.
Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here’s a guide to help you understand when to use each…
Facebook Ad Dayparting: Schedule Specific Times and Days to Run
Facebook advertisers can now use dayparting in Power Editor to select the specific days and times they want their ads to run. Here’s how…
An Experiment: CPM or oCPM When Targeting Facebook Fans With Ads?
Should you use CPM or oCPM bidding when targeting Fans only with a Facebook promoted post? Take a look at the results from this experiment…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
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Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Jon Loomer
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Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Jon Loomer
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Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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