The Learning Phase has a major impact on the peformance of your Facebook ads. Here’s a guide to help take advantage of the benefits of the Learning Phase.
Facebook Ads and the Learning Phase
Facebook Ads Edits that Trigger the Learning Phase
Before editing a successful ad set, know that certain edits will trigger the learning phase. If that happens, high performance may not return. Details here.
A Short Reference of Facebook One-Sheeter Guides
This article captures a variety of quick reference Facebook one-sheeter guides, covering different topics related to advertising on Facebook and Instagram.
How I Promoted My SMMW Speaking Session
Last week, I spoke at Social Media Marketing World. To drive attendance to my session, I created a Facebook ad. Here’s exactly what I did and the results…
How to Manage Facebook Ad Frequency
A high Facebook ad frequency is often one of the reasons ads stop working. Here are several methods you can use to manage and control your frequency…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
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Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Jon Loomer
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Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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