The Reach objective and optimization allow you to reach as many people within an audience is possible, but while using frequency capping.
Facebook Reach Objective and Optimization: Cap Ad Frequency While Maximizing Reach
Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day
If you use Daily Unique Reach optimization, Facebook will show your ads to people up to once per day. Here’s what to consider…
Facebook Eliminates 28-Day Attribution Window
Facebook is eliminating the 28-day attribution window, citing privacy initiatives. This is likely to impact at least your ad reporting.
Example: Reach Optimization and Conversions
Here’s an example of a campaign using the Reach obejctive and Reach optimization, resulting in sales at $2.66 each. Create your own to scale your results.
Facebook Ads and the Learning Phase
The Learning Phase has a major impact on the peformance of your Facebook ads. Here’s a guide to help take advantage of the benefits of the Learning Phase.
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Jon Loomer
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My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
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Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Meta Andromeda: Free Mini-Course
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Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Jon Loomer
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