When running a Meta ads audit, pay special attention to how campaigns are setup and the settings that are used. Here are some considerations.
Meta Ads Audit: Campaign Level
Restrictions on Customer List Custom Audiences
Meta will begin enforcing restrictions on customer list custom audiences for employment, housing, and financial products and services…
Meta Ad Library: A Detailed Guide
The Meta Ad Library was first introduced in 2019 to provide more transparency. Here’s a guide to understand how it works and how to use it.
How to Get Results Using Special Ad Categories
It can be a challenge to promote special ad categories because of the added restrictions on targeting. But it’s possible. Here’s how…
Low-Quality Ad Content and Post-Click Experiences
Low-quality ad content and post-click experiences can increase your costs or get your ads rejected. They can impact your account long-term.
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