When running a Meta ads audit, pay special attention to how campaigns are setup and the settings that are used. Here are some considerations.
Meta Ads Audit: Campaign Level
Restrictions on Customer List Custom Audiences
Meta will begin enforcing restrictions on customer list custom audiences for employment, housing, and financial products and services…
Meta Ad Library: A Detailed Guide
The Meta Ad Library was first introduced in 2019 to provide more transparency. Here’s a guide to understand how it works and how to use it.
How to Get Results Using Special Ad Categories
It can be a challenge to promote special ad categories because of the added restrictions on targeting. But it’s possible. Here’s how…
Low-Quality Ad Content and Post-Click Experiences
Low-quality ad content and post-click experiences can increase your costs or get your ads rejected. They can impact your account long-term.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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