Many advertisers have used scraping of UIDs to create Custom Audiences. Facebook has made changes to explicitly prohibit and prevent this.
Facebook Updates Custom Audiences TOS: No Scraping UIDs
Facebook Custom Audience Terms of Service: Are You Breaking the Rules?
Several products have emerged that allow advertisers to scrape data to be used in Custom Audiences. Is this practice against Facebook Terms of Service?
The Problem with Facebook’s 20-Percent Text in Ad Images Rule
Facebook has recently established a rule that prohibits more than 20-percent text in mages used in News Feed ads. Great, but here’s the problem…
Facebook Advertising Guidelines: Landing Pages
The landing page that you use as a destination could get your Facebook ad rejected. Here are the rules that you need to follow.
Facebook Advertising Guidelines: Targeting
Are you trying to promote alcohol, a dating service or adult product on Facebook and had your ad rejected? It may have been due to targeting.
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Jon Loomer
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My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
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Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Jon Loomer
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Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Jon Loomer
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Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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