What should you do if your Facebook ad is stuck in review for longer than 24 hours? There are two things that should help…
What to Do if Your Facebook Ad is Stuck in Review
Facebook Ad Rejection: Don’t Abbreviate Facebook or Instagram
Don’t want to get your Facebook ad rejected? Make sure not to abbreviate “Facebook” or “Instagram” in your ad copy. Here’s a story about what happens…
It’s Official: Facebook Text Rule in Ad Images is Changing
Facebook is updating their text in images rule. Going forward, your ads won’t get rejected for including too much text. But does this change anything?
Facebook 20-Percent Text Rule: Is It Changing?
Has the Facebook 20-percent text rule for ad images been eliminated? Not so fast. Here’s what you need to know…
68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned
In order for advertisers to stay in Facebook’s good graces, follow a very long — and complicated — list of rules. Here’s a breakdown…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
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Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Jon Loomer
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The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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