After months of rumors, Meta makes it official: An ad-free subscription option on Facebook and Instagram is available in the European Union.
Meta Announces Ad-Free Subscription for Facebook and Instagram in EU
What an Ad-Free Facebook and Instagram Subscription Could Mean to Advertising
Meta is reportedly considering an ad-free paid subscription for Facebook and Instagram in the EU. Here’s why and what that could mean…
Special Ad Categories: A Guide for Meta Ads
If you run ads for the special ad categories of Credit, Employment, Housing, or Social Issues and Politics, there are restrictions.
Beneficiary and Payer Requirements for Meta Ads in the European Union
If you run Meta ads that target people in the European Union, you are required to provide Beneficiary and Payer information. Here’s why…
Meta Announces Big Changes to Website Conversion Campaigns
Meta is rolling out huge changes to website conversion campaigns, eliminating most of the steps related to Aggregated Event Measurement…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
SubscribePodcast Widget
The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
Listen Now
