Can you use the words “you” and “your” in Facebook ads copy? You usually can, but there are times when you can’t. Here are some examples…
Can We Use the Words “You” and “Your” in Facebook Ads Copy?
The Inherent Problem with the Meta Verified Subscription Product
There is a huge potential problem with Meta Verified that no one is talking about that is related to tying verification to a subscription.
Meta Verified Subscription Test Begins
Meta Verified subscription is rolling out to New Zealand and Australia. Here’s what that means and what you should know…
3 Recent Facebook Ads Manager Updates
There were three Facebook Ads Manager updates that you might have missed. Here’s an example of what happened and what you should expect…
Meta is Bringing Back Breakdowns for Conversion Reporting
Meta is bringing back breakdowns for conversion campaigns. This continues a trend of bringing back critical tools. Here’s what to know…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
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Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Jon Loomer
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The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Jon Loomer
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Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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