If you run political or social issues Facebook ads in the US, there’s an important restriction period coming. Here’s what you need to know…
Special Ad Audiences Going Away for Facebook Targeting
If you run Facebook ads promoting a Special Ad Category, Special Ad Audiences are going away. Here’s what you need to know and how to adjust.
Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked
Facebook will down-rank “watchbait” — videos that withhold information, exaggerate, or mislead to get engagement. Here’s what to know…
The Problem with Unranked Event Custom Facebook Ads Reporting
You may create custom Facebook ad reports instead of using the default column construction. That can be an issue when using unranked events.
Facebook Ads Performance Related to iOS 14
You may have seen a drop in Facebook ads performance due to iOS 14. But the biggest impact may have nothing to do with opt-outs.







