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Facebook Ads Restriction Period for Politics and Social Issues in the US

October 9, 2022 by Jon Loomer - No Comments

If you run political or social issues Facebook ads in the US, there’s an important restriction period coming. Here’s what you need to know…

Filed Under: Meta Advertising

Tagged With: Rules and Privacy

Special Ad Audiences Going Away for Facebook Targeting

August 28, 2022 by Jon Loomer - No Comments

If you run Facebook ads promoting a Special Ad Category, Special Ad Audiences are going away. Here’s what you need to know and how to adjust.

Filed Under: Meta Advertising

Tagged With: Rules and Privacy, Targeting

Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked

March 30, 2022 by Jon Loomer - No Comments

Facebook will down-rank “watchbait” — videos that withhold information, exaggerate, or mislead to get engagement. Here’s what to know…

Filed Under: Meta Advertising

Tagged With: Rules and Privacy

The Problem with Unranked Event Custom Facebook Ads Reporting

March 27, 2022 by Jon Loomer - No Comments

You may create custom Facebook ad reports instead of using the default column construction. That can be an issue when using unranked events.

Filed Under: Meta Advertising

Tagged With: Attribution, Delivery and Optimization, Reporting and Metrics, Rules and Privacy

Facebook Ads Performance Related to iOS 14

February 1, 2022 by Jon Loomer - No Comments

You may have seen a drop in Facebook ads performance due to iOS 14. But the biggest impact may have nothing to do with opt-outs.

Filed Under: Meta Advertising

Tagged With: Attribution, Reporting and Metrics, Rules and Privacy

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Ad Briefs Library

Ad Briefs Library
Jon Loomer

A LIVING reference to Meta Advertising

My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.

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Modern Targeting: Free Mini-Course

Modern Targeting: Free Mini-Course
Jon Loomer

Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.

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Jon Loomer

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Meta Andromeda: Free Mini-Course
Jon Loomer

A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.

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Audience Segments: Free Mini-Course
Jon Loomer

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Cornerstone Advertising Tips
Jon Loomer

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Work With Me
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    • Account Audit
    • One-on-One
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    • Meta Andromeda
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