Meta ads targeting has changed dramatically during the past year. Here are 20 resources to help understand where we are now and are going.
8 Reasons Your Ads Aren’t Converting
If your ads aren’t converting, there are eight primary reasons why. Don’t blame the algorithm. You control these things…
How to Sync Offline Events Using Conversions API
Do you have offline conversion events that need to be passed via the Conversions API? Here’s a simple way that uses Zapier and Google Sheets.
6 Ways to Fix Low-Quality Advertising Results
If you’re running into issues with low-quality advertising results (leads, clicks, or another action), there are six steps you can take.
Meta is Forcing Expanded Audiences for Top of Funnel Optimization
Meta is rolling out the update that forces Advantage Detailed Targeting when using link click or landing page view performance goals.