How to Share Facebook Custom Conversions

If you need access to a custom conversion for optimization, reporting, or configuring events, it needs to be shared. It’s not that easy…

How to Prepare Facebook Ads Clients for iOS 14

During this time of uncertainty, you must prepare your clients for a drop in performance due to iOS 14. Here’s how to set expectations.

February 25, 2021 by Jon Loomer - No Comments

The future of a privacy-altered world without pixels and tracking is less relevant and personalized ads. They’ll suck. Do people want that?

February 23, 2021 by Jon Loomer - No Comments

There’s a lot of freaking out about iOS 14 among the Facebook advertising community and a lot of people taking advantage of it. Breathe…

February 21, 2021 by Jon Loomer - No Comments

The 8-event limit and domain verification, steps required of Facebook advertisers related to iOS 14, creates big issues for some businesses.