When should you change your messaging due to a crisis? When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. COVID-19 is impacting everyone in some way. How we conduct business, how… Read more »
A month ago, I started a Messenger ad that surveyed users related to their advertising experience. Here’s a breakdown of those results…
Are you still using the Facebook Boost button? It’s time to move on to Ads Manager and the many features you’re missing. Here are 23 reasons why…
The Facebook ads Inspect Tool can help diagnose issues related to auction competition, audience overlap, ad fatigue, and more. Let’s take a closer look…
You can use Facebook Messenger ads to generate leads. Here’s a step-by-step guide as well as who they may be best for and how you might use them…
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