Prior to the past few years, Facebook ads CPM costs have spiked during the holidays. Will that happen this year? Signs suggest it may not…
Will Facebook Ads CPM Costs Increase This Holiday Season?
Facebook Ads and Audience Saturation
Audience Saturation can lead to a drop in Facebook ads performance. But, how do you detect it and what do you do about it? Do this…
Introduction to TikTok Ads: Custom Audiences
If you’re running TikTok ads, you’ll want to know what kind of custom audiences you can create and target. Some are familiar, some are unique.
Introduction to TikTok Ads: Campaign Creation
If you’ve ever created Facebook ads, you can create TikTok ads. The process is incredibly similar. Here’s a walkthrough of the process…
How I’ve Pivoted to Short-Form Video on TikTok and Reels
After years of resistance to and fear of video, I’ve made a commitment to short-form video. Here’s what I’ve done and what I plan to do…
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