Meta needs more options for controlling frequency with Facebook ads. Frequency capping is only available in rare situations right now.
Meta Needs Frequency Capping for More Optimization Options
Lead Filtering, Gated Content, and Creative Flexibility Coming to Facebook Lead Forms
Meta announced several new features coming to Facebook lead forms that could increase quality and performance. Here are the details…
New Feature: Marketing Messages from Meta Business Suite
A new feature is coming soon that could be a really big deal: Marketing messages from Meta Business Suite. Here’s what we know…
Video Breakdowns Provide Important Context for Facebook Ads Actions
Video breakdowns can help you understand how auto-play and sound contribute to the performance of your Facebook ads. Here’s how…
Success Metrics for Facebook Instant Experience Ads
Instant Experience is a unique and immersive Facebook ad format. Here are the metrics you can use to measure performance…
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