Meta ads targeting has changed. The impact you make based on the specific interests and lookalikes you select is less than it’s ever been.
How to Test Meta Advertising Targeting Strategies
How to Test Meta Advertising Targeting Strategies
A Guide to Instant Forms
Instant forms allow advertisers to collect contact info from leads without sending them to an external website. Here’s your complete guide.
A Guide to Audience Segments
Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here’s a guide on how to use them…
Does Targeting Still Matter?
There was a time when targeting inputs were critical to Meta advertising success. Targeting matters less now, and it may not matter at all.