My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests…
5 Meta Ads Tests that Transformed My Perspective on Targeting
Test New AI Generation Features in Ads Manager
Meta lets advertisers test new AI generation features that aren’t yet part of the core Advantage+ Creative toolbox. Here’s how…
3 Holes in Existing Customers Exclusion for Meta Ads
Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.
Results: Identical Ad Sets, a Split Test, and Chaos
I ran a split test of complete identical ad sets and ads. The result was chaos, and there was plenty to be learned from it.
Conversions for Meta Advertising Checklist
Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereVideo Alerts
Video Alerts
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.
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Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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