Advertisers are clinging to a false sense of control. Here’s why that illusion is fading, and what you should be doing instead.
The Illusion of Control in Meta Advertising
Value Rules: A Deep Dive
Learn how to use Value Rules to adjust bids by audience demographics, improve lead quality, and gain control over ad delivery and results.
Meta’s Breakdown Effect: What Advertisers Need to Know
Learn what Meta’s Breakdown Effect is, why budget shifts happen, and how to interpret ad performance for better campaign results.
16 Ways to Improve Lead Quality
Struggling with low-quality leads? Discover 16 proven strategies to improve lead quality from your Meta ads without wasting budget.
Does Meta’s Advantage+ Campaign Setup Impact Targeting Control?
A breakdown of Meta’s Advantage+ campaign setup and whether advertisers lose targeting control compared to the original audience options.
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Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereTraining: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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