How to Use Labels to Organize Your Facebook Ads

I have a confession to make: I’m not a particularly organized person. My desk is a mess. I operate on the fly more than I’d care to admit. And if I’m not careful, my Facebook ads will end up a disorganized mess, too.

There’s an easy solution that most Facebook marketers completely ignore: Labels.

What are Labels?

First of all, you’re using Power Editor, right? I’m sure you are…

When creating a campaign, you’ll see a text box for Labels.

You can enter as many labels as you want here. Consider them folders to keep together everything that is related.

[Tweet “Labels are a little-used feature that can help you organize your Facebook ad campaignsThe campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More.”]

Your labels will then appear on the left hand side of Power Editor below “All Campaigns.”

How Can You Use Labels?

There are four main ways that you could use labels:

Goal: Organize campaigns by driving likes, traffic or conversionsA conversion is counted whenever a website visitor performs an action that fires a standard event, custom event, or custom conversion. Examples of conversions include purchases, leads, content views, add to cart, and registrations. More
Promotion: Organize campaigns by product you are promoting
Page: Keep all campaigns together related to a specific Page
Client: Keep all campaigns together related to a specific client

When you expand, you’ll see all of the campaigns related to that label:

For example, I’m currently using labels for…

Affiliate
Coaching
Contests
Conversions
Domain Sponsored Story
FBMAU
Likes
Pubcast
Review
SMSS
Traffic
Webinar

These are just a few ideas, but there are no rules to labels. Use them however you’d like!

The Limitations of Labels

Now, it would be nice if Facebook applied these labels outside of Power Editor and into the ad reports. Unfortunately, they do not.

Currently, this is only to keep your campaigns together as you’re working on them in Power Editor. This remains helpful if you want to, for example, refer back to an old and related campaign. This is good for optimizing and duplicating.

What would be great, though, is if you could run Facebook ad reports based on labels. My guess is that this will come eventually. It’s one more reason to use them!