Have you tried out the new and improved Facebook ads reports? You should. Here are the reasons why they can improve the performance of your marketing.

Facebook has updated their ads reporting tool, and it can be incredibly powerful for advertisers. Here is a detailed overview of the features.

Chances are that if you’re like typical advertisers measuring Facebook ad success, you’re doing it wrong. Here’s how to do it and why.

Facebook accidentally rolled out a new advertising metric called Returned Value that only appeared temporarily. Luckily I got some screen grabs…