Your website custom audiences and app activity audiences will decrease as a result of iOS 14. Here’s why and what to do next…
How to Create Facebook Video Engagement Custom Audiences
Facebook video is popular and engaging, and you can leverage that engagement with Facebook video engagement custom audiences. Here’s how…
How to Create a Facebook Custom Audience Based on Your Customer List
This is a detailed tutorial on how to create, use, and abide by the rules associated with Facebook custom audiences based on a customer list.
How to Target Specific Mobile Devices on Facebook and Instagram
Facebook provides the ability to target specific mobile devices across their advertising platform. This article covers how to utilize these capabilities.
How I Promoted My SMMW Speaking Session
Last week, I spoke at Social Media Marketing World. To drive attendance to my session, I created a Facebook ad. Here’s exactly what I did and the results…