I ran a test with the goal of reaching all — or most — of my Facebook followers with an ad. Here’s how and results in the first 30 days…
Example: Reach Optimization and Conversions
Here’s an example of a campaign using the Reach obejctive and Reach optimization, resulting in sales at $2.66 each. Create your own to scale your results.
How to Use the Reach Objective for Website Remarketing
In this article you’ll discover how to use the reach objective along with reminder based ads for more effective website remarketing.
How I Promoted My SMMW Speaking Session
Last week, I spoke at Social Media Marketing World. To drive attendance to my session, I created a Facebook ad. Here’s exactly what I did and the results…
How to Create Facebook Ads for Instagram Stories
Facebook advertisers can now reach users within Instagram Stories. Here’s everything you need to know and how to create them…