8 Foundational Tips Emailed to Your Inbox

The Meta advertisers who have the most success have eight special characteristics that others do not.

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Tip 1: Experiment Often
Tip 2: Don’t Blame the System
Tip 3: Understand the Algorithm
Tip 4: Embrace ‘It Depends’
Tip 5: Update Your Assumptions
Tip 6: Be Ethical to a Fault
Tip 7: Keep it Simple
Tip 8: The Metrics that Matter