The performance goal may be the most important selection when creating a campaign. Here’s a guide to the 21 performance goals via 71 paths.
When should you use Advantage+ Audience and when should you use the original audience options? Here’s a closer look at best practices…
Advertisers confuse their role in targeting and optimization because they overvalue their inputs. Hears how who sees your ads has evolved.
Some of the biggest mistakes advertisers make is related to placement selection. It can involve inaction or unnecessary tinkering.
There are several common targeting mistakes that advertisers make, particularly now that many are resistant to changes over the years.