Meta is rolling out the update that forces Advantage Detailed Targeting when using link click or landing page view performance goals.
Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come
Meta’s recent removal of detailed targeting options is a reminder of what is likely to come. Are you prepared for the future of targeting?
How Much Does Meta Expand Your Audience?
There are four different ways that Meta might expand an audience beyond your targeting inputs. But how much does that audience expand?
The Future of Meta Ads Targeting
To predict the future of Meta ads targeting, start with where we’ve been and current trends. These changes are not only possible, but likely.
How to Approach Meta Ads Targeting Now
Meta advertising has changed significantly during the past few years. You can’t continue to approach targeting the way you did before.