Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.
Test Results: Advantage+ Audience vs. Detailed Targeting and Lookalikes
I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results…
Meta Ads Targeting and an Advertiser’s Role, Explained
Meta ads targeting has changed. The impact you make based on the specific interests and lookalikes you select is less than it’s ever been.
How to Test Meta Advertising Targeting Strategies
How to Test Meta Advertising Targeting Strategies
Does Targeting Still Matter?
There was a time when targeting inputs were critical to Meta advertising success. Targeting matters less now, and it may not matter at all.