
What is Advantage+ Audience? It’s the future of Meta ads targeting. Here’s how it works and how it’s different from what you’ve used so far.
What is Advantage+ Audience? It’s the future of Meta ads targeting. Here’s how it works and how it’s different from what you’ve used so far.
Meta wants to automate adjustments to your campaigns to improve results by automatically accepting delivery recommendations. Should you?
Advantage Detailed Targeting, Advantage Lookalike, and Advantage Custom Audience are often misunderstood (with reason). Let’s clear it up…
Facebook is rolling out Advantage Custom Audiences. This could be good, but be ultra careful about how it’s used. Here’s why…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.