Meta’s recent removal of detailed targeting options is a reminder of what is likely to come. Are you prepared for the future of targeting?
There are four different ways that Meta might expand an audience beyond your targeting inputs. But how much does that audience expand?
To predict the future of Meta ads targeting, start with where we’ve been and current trends. These changes are not only possible, but likely.
Meta advertising has changed significantly during the past few years. You can’t continue to approach targeting the way you did before.
What is Advantage+ Audience? It’s the future of Meta ads targeting. Here’s how it works and how it’s different from what you’ve used so far.