What is Advantage+ Audience? It’s the future of Meta ads targeting. Here’s how it works and how it’s different from what you’ve used so far.
Should You Automatically Apply Delivery Recommendations?
Meta wants to automate adjustments to your campaigns to improve results by automatically accepting delivery recommendations. Should you?
Advantage Targeting: How Meta Audience Expansion Products Work
Advantage Detailed Targeting, Advantage Lookalike, and Advantage Custom Audience are often misunderstood (with reason). Let’s clear it up…
Facebook Advantage Custom Audiences: What You Need to Know
Facebook is rolling out Advantage Custom Audiences. This could be good, but be ultra careful about how it’s used. Here’s why…